Why analyse your audience before (re)designing a site?

Without knowing your audience, you risk creating an interface that appeals to you but doesn't resonate with your users. The analysis aligns your site with real needs, reducing bounce rate and increasing conversions.

How much does an audience analysis cost?

Full analysis (interviews + personas + journeys + recommendations): €1,500–€3,500. Quick analysis on existing data: from €800. Free quote within 24h.

What does the delivered report contain?

The PDF report includes: executive summary, 3 to 5 complete personas, empathy maps, annotated user journeys, identified frictions and recommendations prioritised by business impact.

Audience Analysis — Personas & UX Strategy

Audience Analysis

Understand your audience before designing or optimising your site or application. Detailed personas, user journeys and actionable recommendations — to convert more and better.

+187%

Avg. conversion

−62%

Bounce rate

3 personas

Delivered & actionable

See the work

3 actionable personas

Full PDF report

Prioritised recommendations

Personas utilisateurs

👩‍💼

Marie, 34 ans

Responsable marketing PME

✅ Objectifs

• Augmenter les leads qualifiés

• Réduire le coût par acquisition

😤 Frustrations

• Manque de temps

• Budget limité

Engagement

Taux de rebond74%

Pages/session1.4

Durée session42s

3 personas livrés

Détaillés et actionnables

+187% conversion

Résultat moyen

What's included

Everything you need, no surprises

Target user interviews

Existing data analysis (GA4, Hotjar...)

Competitive study

3 to 5 detailed personas

Empathy maps

User journey maps

Friction point identification

Navigation intent analysis

Actionable UX recommendations

Content and messaging recommendations

Optimization priorities by impact

Full report delivered in PDF

The process step by step

From request to delivery — transparent and structured

Step1

Week 1

Data collection

Analytics analysis, user interviews, competitive and market study.

Step2

Week 2

Persona creation

Building user profiles, empathy maps and segmentation.

Step3

Week 2–3

Journey mapping

Journey visualisation, friction and opportunity identification.

Step4

Week 3

Report & recommendations

Full synthesis with prioritised recommendations and action plan.

Frequently asked questions

Everything you need to know before getting started

Analyse your audience — free quote within 24h

Free personalised quote within 24h — no commitment